The key to any successful course is how well it caters for the needs of its students. Language Magnet always puts the learner at the heart of everything it provides, and therefore differentiation is embedded throughout the course to cater for all ability levels, referred to as "emerging", "expected" and "exceeding" in all four skill areas of listening, speaking, reading and writing. Most activity sheets are differentiated into higher and lower ability and many of the presentations and lesson plans provide alternative levels of language teaching.